Data Quality Control Center
Completeness, integrity, consistency, validity and compliance across the CRM — and whether each event is ready to run.
Overall Data Quality
1,475 records scored across 10,422 expected fields
Completeness
5,384 expected values are missing
Integrity
131 broken relationships detected
Compliance
71 records breach a mandatory rule
Consistency
135 records disagree across fields
Validity
0 values are in an invalid format
Duplicate Rate
275 contacts sit in a suspected duplicate group
Critical Issues
Event readiness 40.1/100 · 1464 high-severity issues open
Event Data Readiness
Readiness across every operational area — completion, issues and critical blockers.
Readiness Score
40.1 / 100
Critical blockers affecting event operations
- Guest not linked to a valid CRM contact — REG-2026-90145
- Guest not linked to a valid CRM contact — REG-2026-90004
- Guest not linked to a valid CRM contact — REG-2026-90146
- Guest not linked to a valid CRM contact — REG-2026-90003
- Requires travel but has no flight booking — Rachel Whitfield
- Requires travel but has no flight booking — Takumi Nishikawa
Data Quality Trends
History builds as scans are run. Today’s scores are shown below; run a scan each day to extend the trend.
| Comparison | New issues | Issues resolved | Net |
|---|---|---|---|
| Today | 0 | 0 | flat |
| Previous day | 0 | 0 | flat |
| Previous week | 0 | 0 | flat |
| Previous month | 1513 | 0 | 1513 added |
Data Quality by Entity
Select an entity to see the rules it is failing and the affected records.
| Entity | Records | Quality Score | Issues | Most frequent failure | Data Owner | |
|---|---|---|---|---|---|---|
| Contacts | 660 | 0% | 3241 | Missing passport / identification (658) | CRM Team | |
| Organisations | 31 | 0% | 74 | Missing phone (29) | CRM Team | |
| Guests | 415 | 0% | 2046 | Missing passport / identification (415) | Registration Team | |
| Flights | 55 | 0% | 105 | Flight date outside the event window (55) | Travel Team | |
| Hotel Bookings | 66 | 0% | 146 | Stay dates outside the event window (66) | Accommodation Team | |
| Registrations | 162 | 0% | 241 | Registration not linked to a CRM contact (127) | Registration Team | |
| Badges | 86 | 83.7% | 14 | Badge issued without a completed registration (14) | Accreditation Team | |
| Invitations | 0 | 100% | 0 | — | Communications Team | |
| Speakers | 0 | 100% | 0 | — | Media & Comms | |
| Sessions | 0 | 100% | 0 | — | Programme Team | |
| Venues | 0 | 100% | 0 | — | Operations Team |
Missing Information
Expected fields that are empty, ranked by the number of records affected.
| Entity | Missing information | Severity | Incomplete records | Completion |
|---|---|---|---|---|
| Contacts | Missing profile photo | Low | 658 of 660 | 0.3% |
| Contacts | Missing passport / identification | Medium | 658 of 660 | 0.3% |
| Contacts | Missing mobile number | Medium | 649 of 660 | 1.7% |
| Contacts | Missing job title | Low | 527 of 660 | 20.2% |
| Contacts | Missing nationality | Low | 525 of 660 | 20.5% |
| Guests | Missing passport / identification | High | 415 of 415 | 0% |
| Guests | Missing profile photo | Low | 413 of 415 | 0.5% |
| Guests | Missing badge category | High | 411 of 415 | 1% |
| Guests | Missing guest category / registration type | High | 277 of 415 | 33.3% |
| Contacts | Missing organisation | Medium | 215 of 660 | 67.4% |
| Guests | Missing nationality | Low | 139 of 415 | 66.5% |
| Guests | Missing organisation | Medium | 138 of 415 | 66.7% |
| Registrations | No registration officer assigned | Low | 114 of 162 | 29.6% |
| Guests | Missing job title | Low | 68 of 415 | 83.6% |
| Hotel Bookings | Hotel not assigned | High | 65 of 66 | 1.5% |
| Flights | Missing PNR | Medium | 33 of 55 | 40% |
| Organisations | Missing phone | Low | 29 of 31 | 6.5% |
| Organisations | Missing website | Low | 26 of 31 | 16.1% |
Compliance Status
Mandatory fields, consent, document, visa and accreditation rules across 1,475 records.
Rules currently breached
Duplicate Analysis
628 contacts checked · 275 records sit in a duplicate group
Suspected duplicate groups
186
Duplicate rate
43.8%
Exact vs potential
62 / 124
Requiring review
6
Matched on
- Name + organisation104
- Email address60
- Similar name matching20
- Mobile number2
0 pairs flagged in the last 7 days · 6 tracked in the duplicate register
Data Quality Issues
0 of 5,867 detected issues · every row drills down to the affected record
| Issue | Entity | Record | Event | Severity | Dimension | Data Owner | Detected | Status |
|---|---|---|---|---|---|---|---|---|
| No issues match these filters. | ||||||||